1、新產(chǎn)品開發(fā)戰(zhàn)略2、組合管理3、新產(chǎn)品開發(fā)流程4、文化、組織與團(tuán)隊5、工具與度量6、市場調(diào)研7、產(chǎn)品生命周期管理
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NPDP國際產(chǎn)品經(jīng)理認(rèn)證
創(chuàng)新經(jīng)濟(jì)時代來臨，面對快速變遷與激烈競爭的市場環(huán)境，企業(yè)必須藉由持續(xù)開發(fā)新產(chǎn)品，才能應(yīng)對產(chǎn)品生命周期急劇縮短所帶來的經(jīng)營危機。因此，「產(chǎn)品經(jīng)理」不但扮演了統(tǒng)合項目經(jīng)理的角色，更是肩負(fù)新產(chǎn)品開發(fā)成敗的核心靈魂人物，是近年來全球各大企業(yè)爭相高薪聘雇、挖腳的主要對象。
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